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You Are Here: About Gold > What Is Gold?
What Is Gold?
Since the time of early man, Gold has been one of the most highly-valued metals in the world not only because of its use for ornamentation, but because it is also the most ductile metal in the world and has many applications. While some may think of Gold as the shiny yellow metal used for making jewelry, for centuries Gold has been the most sought after precious metal in the world because of its primary use as a currency in trading. It was preferred by traders over all other metals because it was easily transported by means of Gold coins and was not easily susceptible to destruction. Yet over centuries, the U.S. and other countries graduated into using paper currencies in the "GOLD STANDARD" that enabled their paper money to be backed by Gold held in depositories for trust. So contrary to popular belief, paper money is not wealth, it is merely a promissory note to pay a debt...only Gold is real wealth, GLOBAL WEALTH.
A HEDGE - Gold: the perfect hedge against inflation
Time and again history has repeatedly shown that no government has ever been able to have its paper money regain its original purchasing power or stay afloat economically when its currency is not backed by a precious metal such as Gold or Silver. Today there is no reason to believe this time will be any different in America. For these reasons alone, we at GGG believe the time is ripe for average Americans to safeguard their wealth or retirement funds by now converting and investing in Gold-- and not paper before it's too late and our Dollars not be worth the paper they're printed on!
With the U.S. deficit annually increasing in the trillions of dollars, substantial trade disparities, and the U.S. government's endless spending on the War on Terror...it is no surprise that the U.S. Dollar has depreciated in value by more than 30 percent between 2001 and 2004. Unfortunately this decrease in the value of the Dollar has jeopardized the value of investments that are backed by the U.S. paper currency and are held by majority of Americans. To the contrary, Gold, which is traded and valued internationally and is independent of the Dollar-- has retained and increased in value. For this reason we at GGG believe that Gold is the only safety net our investors have in shielding their investments as the U.S. Dollar continues to decline.
PRESERVATION - In Gold we trust...not dollars
While 20 dollar bills and 20 dollar Gold coins held the same value back in 1920 and both enabled a man to purchase a brand new suit, times have changed today. Nowadays, as result of our country's inflation and the decline in the value of our currency, that same 20 dollar bill would not buy a new suit let alone a new tie. Yet that same 20 dollar Gold coin from 1920 today's date worth more than $1000 and climbing in value. Considering this one example alone, there is no doubt for us at GGG that Gold is the only trusted asset for our clients to invest in.
PROTECTION - Gold is the best diversifier
Any financial advisor or analyst will tell you that the best way to protect the wealth you have accumulated over time is to have a diversified portfolio. The best diversification occurs when the assets in the portfolio are not associated or connected to one another... and since Gold investments have traditionally had a substantially low correlation to stocks and bonds it is the best diversifier.
A SAFETY NET - Decline of the U.S. Dollar: A Sad Reality
Since 1950, the U.S. dollar has lost more than 90 percent of its purchasing power and it is currently declining at a rate of 11 percent a year. With inflation in the U.S. at another 11 percent (including food and gas), our purchasing power in reality is falling at 22 percent per year. Sadly the central banking system is selling off its dollars and increasingly buying gold. This trend alone should set off alarm bells for average Americans to also shift their wealth into the only reliable global currency...GOLD. If the U.S. government is purchasing Gold backed currency during these difficult times, shouldn't you also be Gold Buying?
So, why isn't the U.S. Dollar backed by Gold like other currencies?
Before 1971, the U.S. was under the "Gold Standard" when each of our paper Dollars were backed by Gold and Silver. During that time the government was limited to how much paper currency it could print because the U.S. could only print paper Dollars equal to the amount of Gold found in the nation's Gold reserves. Essentially one could technically redeem their Dollars for Gold. However, in 1971, U.S. President Richard Nixon took the U.S. Dollar off the Gold Standard-- substantially dropping the value of the Dollar since it was measured by the supply and demand for money and the supply and demand for other goods and services in the economy. During the last 30 plus years since Nixon took the U.S. off the Gold Standard, the Dollar has continued to plummet in value each year and its pre-1971 purchasing power has yet to be seen again.
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